After gaining practical business experience in firms like Credit Suisse, Bajaj Allianz and a Parakh Group start up, Madhurima and Namrata’s journey in the business of education started in 2017 when Parakh Knowledge Academy was setup. It was a collaboration with a Russian global organization called Algorithmics, operating in the kids coding and digital learning space. That experience was key in setting up one of the renowned names in the field of new age kids education.

They founded Parkids in 2019 with a vision to build an extra-curricular powerhouse for kids. They noticed that the education system in schools are rigid and take time to evolve. The solution was shorter courses with lesser duration commitment which helps deliver the latest skill development courses with continuously evolving curriculums. The challenge was in combining overall curriculum experts from schools, specific field experts and teacher trainers to stay within the format that defines the Parkids operational DNA to craft courses that never fail to inspire the new generation of kids and parents.

A new generation business requires a new generation environment. Substantial effort has been put to ensure an ideal culture at the Parkids office where new ideas are always welcome, everyone’s victories and always celebrated and customer and team feedback is taken and worked upon with the right spirit. This evolutionary culture visibly makes its way to the Parkids classrooms with a gush of positive energy every day. With more than a gigantic 5000 students to have already attended a Parkids course, this chain of new ideas and positivity is growing rapidly.

Furthermore, collaboration with field experts, schools and franchise partners is enabling Parkids to grow more sustainably while doing what it loves dong most. Making geniuses.